Social Media Writing: It’s Not As Simple As 140 Characters

Social media is growing larger every minute, and it’s not going away anytime soon.

Businesses are learning the importance of this platform and are looking for individuals who are proficient in it. Being a skilled social media writer is not as simple as it seems. Personal posts can be designed however you want, for a business though, there are certain strategies that are benefitial to making the best post.


Short and Sweet

Most social media platforms, such as Twitter, only allow a certain number of characters per post. Even if one allows longer posts, it’s not recommended to go lengthy. When a person sees an entire paragraph, most likely they’ll keep scrolling. Keeping it simple engages the reader and gets to the point! If you do need to write a lengthier post, include a picture as an attention grabber.



Hashtags are a way of connecting your post to larger posts. Creating your own brand hashtag is a great way

 to gain engagement. Hashtags are also a way for people to discover your posts. Remember to keep them relevant to your post and don’t go overboard. #No #one #wants #to #read #this. Not to mention, it’s unprofessional.


Your readers are your audience, and it’s important to cater to them. As important as your posts may be to you, without engaging your audience, you can lose their interest. Doing this can be as simple as posting a picture to Instagram asking your viewers to “caption this.” Polls on Twitter are also a great way to gain insight into your audience’s opinions. At the end of the day, social media is about connecting to others.

Be Authentic

Just as we avoid pushy salespeople in stores, we do the same online. Don’t outright create a sales pitch, ease the tone by writing in a joke or posting a picture. You want to make your audience click to see more. Invoke their curiosity, don’t tell the whole story, add a link to make them click through. Show you’re a real human behind the computer screen.

Even though this writing may be conducted online, it doesn’t take the power away from the written word. Knowing how to harness that power for your own benefit or a company you work for is the key to success. Now that you have the knowledge, go out and take on the world, in 140 characters or less!



5 Tips to Help Build a PR Resumé

Resumés are a “snapshot” of yourself that secures you an interview or makes you stand-out in the interview process. That is why it is important to create the best resumé imaginable to capture the attention of a possible employer.

  1. Make a statement

– This is not your average resumé, you can be flashy with it. The first step is making your name your logo.

  1. Design

– As a public relations candidate, your resumé must differentiate from others. This is done by making your resumé jump out with design elements. This is the easiest way to demonstrate your style and creativity. Don’t be afraid to be big and colorful to separate you from the rest.

  1. Attention grabber

– Wow the possible employer with an opening statement. This is your elevator pitch (a short pitch gathering interest in yourself). Once you have their attention, you can continue with the “meat” of your resumé. This includes experience and skills, which should be located near the top so it’s seen even if it’s just getting a quick scan.

  1. Customize

– No employer wants to feel as if they’re reading something that was sent out to 50 others. It’s easy to customize a cover letter for an employer, but it makes you stand out more if you do it with your resumé as well. You can do this by providing keywords from the job posting.

  1. Provide evidence

– Don’t just say you’re PR savvy, prove it. This can be done by providing a portfolio along with your resumé. You can also add links to articles or presentations you’ve created. Also provide links to social media as well. Everyone knows that social media is the new platform for public relations. It is crucial to provide your possible employer with examples of your social media expertise.

As a representation of the communications community, it is important to demonstrate those skills you’ve learned throughout your studies. You aren’t applying for a dull job, and by following these 5 tips, you can avoid your resumé from being thrown into the no pile.