In environmental advertising, the visual and conceptual aspect of a specific advertisement has a great effect on whether the viewer wants to join a campaign or simply look past it. These advertisements range from the dangers of global warming, littering, not recycling, and how it affects the environment and the animals that live within it. …
Month: May 2013
Garbage Neglect
All the different kinds of trash in the wrong cans. Recycling bin outside of the mail room. Is this for paper or plastic? Regular trash can outside of the mail room, next to recycling bin. Mostly paper. Regular trash outside of the dining hall lower entrance. Recycling unit right inside of the dining…
Greenwashing in Advertising
Advertisers say and do a lot of things to get you to buy their products, even lie; greenwashing is an example of that. Greenwashing has been around for few years and it’s become prevalent in advertising. Greenwashing in advertising is wrong because it frames environmental concern as consumerism. Through analysis of four commercials of “green”…
The Effectiveness of Green Marketing
The Effectiveness of Green Marketing The concept of green marketing dates back to the early 1980’s. Marketers were looking at consumer attitudes toward, and consumption of green products. Green marketing has grown since that time to include ways to address air pollution, attempts to lessen our use of fossil fuels, and what companies and consumers…
Ways to Increase Environmental Concern in Environmental Journalism
When it comes to the environment, we are living in a very delicate era. On May of 2013, was announced that The National Oceanic and Atmospheric Administration (NOOA), as well as Mauna Loa Observatory in Hawaii, confirmed that we reached for the first time during history of humanity 400 parts per million (ppm) of carbon…
Live Below the Line: An innovative and effective campaign
The Global Poverty’s Project Live Below the Line was successful in its efforts to challenge the ways people think about poverty. From its unique campaign, utilizing social media, to celebrity endorsements, Live Below the Line shows that innovation can be beneficial for raising awareness about a certain issue. Previous campaigns that were successful by using…
The Decreasing Tiger Population: How to Save These Beloved Animals
As a fellow animal lover, it saddens me to hear about the decreasing population of tigers worldwide. Although there are no actual estimates of the world tiger population, it is likely that the numbers have fallen by over 95% since the turn of the 20th century. If we as humans do not attempt to help…
Shmeat: Reducing Animal Cruelty or Defeating the Purpose of a Sustainable Diet?
Non-meat eaters choose to exclude meat from their diets for a variety of reasons, but for many, animal cruelty is the reason behind their meatless decisions. Now, thanks to the newly found production of shmeat, vegans or vegetarians having the itch to dig their teeth into a nice, juicy hamburger can spoil their temptations with…