Relaxation: Always a Best Practice

2018. Here we are at the end. The end of the year can be a frantic race to meet work deadlines, finish classes, and prepare for year end festivities. It is also an important time to focus on yourself. You need to look back on the year and be proud of the work you have completed, take time to plan for the year ahead, and then relax. For writers and communicators, finding time to relax may be difficult.

There may be days during each year that you feel that the work you do does not matter. Your reflection time will help you to realize the good in your work. No mater the type of work or schooling you participate in, the work you do impacts the lives of others. Maybe you are achieving your dream; maybe you are opening the door for someone else and their dream. You have the ability to change the direction of your company and positively impact its success. One person, in the right position, at the right time has the power to do that. Remember, you are your own brand. You are the face and voice of the brand. You owe it to yourself to be at your best.

Here are some methods of relaxation along with their benefits that you can try to incorporate into you end of year routine:

  • Deep breathing: reduces cortisol, the stress hormone. This calms your nervous system which results in reduced anxiety and stress.
  • Meditation: this can reduce stress and anxiety. In addition, some forms of mediation can result in improved self-image and a more positive outlook on life.
  • Soak in a hot tub: lowers blood pressure and aids in sleep
  • Exercise: boosts levels of serotonin and strengthens muscles and bones
  • Take a break: re-energizes your brain
  • Laugh: releases endorphins and relaxes the whole body. After a good laugh your muscles can remain relaxed for up to 45 minutes. Laughter also boosts the immune system.

Planning for the upcoming year can and should be exciting. The possibilities are truly endless. What vision do you have for your life? That is a question you should answer and write down if you have not already. With your vision in mind, set some goals. Goals should be attainable in both scope and number. I tend to favor goals in threes; three goals for the year. I follow this daily as well in my 3 things to accomplish today list. If your work or school does not conduct performance reviews or some kind of check in, be sure to set a calendar reminder to check in yourself a few times per year. That way you can be sure you are on track or adjust your track for changes that are happening around you.

Relax now and energize yourself for all that 2019 has for you. As a gymnast I had a common phrase with my team mates, “Never leave the mat on a bad one”. If you leave the mat on a bad one, you feel bad and the feeling can carry over to the next time you face the mat. My wish for you in these closing weeks of 2018 are to dig deep, finish 2018 strong, leave the mat, and come back stronger.

Making the Most of Networking

Networking Image

How likely are you to drive to a foreign location, full of strangers, and start a conversation with a dozen or more of the strangers? It is an odd set of circumstances, but this is what we put ourselves through at networking events. Networking events can be stressful for introverted and extroverted alike. There are some ways you can prepare ahead of the event to have a more successful networking function.

Be sure to see the list below of networking events related to communication and technical writing.

Know your event

Thorough preparation makes its own luck.” Joe Poyer

When reviewing a networking event to attend, be sure the subject aligns with your work and career goals. Are you interested in technology, teaching, programming, plumbing, camping? If the event is focused on the same thing, it may be a match for you. Once you have decided on an event, the other things to be familiar with are directions to the location, event and parking fees, and length of the event.

Set a goal for the event

People with goals succeed because they know where they’re going.” Earl Nightingale

Identify one or a few goals that you want to accomplish at the event. Perhaps there is one new person you would love to meet and establish a connection with. Maybe this could be someone you already know and want to strengthen your relationship with.  A simple goal by be to collect a set number of business cards or to make a specific number of connections. Set the goal and stay focused on the goal. It is very important to remember when meeting new people, this is your only chance for the ‘first impression’.

Do not be timid

It is hard to fail, but it is worse never to have tried to succeed.” Theodore Roosevelt

It can be difficult to start a conversation with a stranger. At a networking event you are all in the same boat. It is awkward for everyone. Start with the basics, say hello, introduce yourself, and as a basic question. For example, ‘How long have you been a part of this organization?’. The type of question could vary by the type of event. This author attended a networking function that was by invitation only and was set up by one person. Everyone at the event knew the organizer. The question that was asked the most was, ‘How do you know the organizer? Be sure to ask questions that will help you make a connection, after all that is what you are here for. Small talk is an art and will take time to master.

Networking Opportunities

Here is a list of a few  Pittsburgh based conferences and meetups on communicating and technical writing:

Association of Teachers of Technical WritingAccountability in Technical Communication, Pittsburgh, PA March 12-13, 2019

Grants Professionals of Western PA – Grant Writers, Next Meetup – Wednesday November 28, 2018

Pittsburgh Business Times – Holds multiple meetings per month with networking opportunities.

Pittsburgh Technology Council – Holds multiple meetings per month with networking opportunities.

Shadyside Young Professionals, Next Meetup – Monday November 12, 2018

Shut Up & Write! Pittsburgh, PA, Next Meetup – Friday November 9, 2018

Tech Happy Hour – Pittsburgh, Nets Meetup – Wednesday December 5, 2018, Mario’s East Side Saloon, Walnut Street

If would like to suggest another networking event, add it to the comments.

Content Automation: Impact on Communicators and Writers

Content Automation

Content Automation Defined

Automation is a term we here most being applied to manufacturing; technology and machinery that controls the production and delivery of goods. Performing tasks previously performed by humans. Automation can be incorporated into various industries including communication and technical writing as Content Automation. Communicators/writers create a large volume of content for specific people, at specific times, on specific devices. Traditional methods of creation, management, and delivery can be cumbersome, time consuming, and do not prevent duplication of content.

Content automation the process gives communicators/writers a whole new process to create and manage reusable chunks of content. The chunks can then be assembled, tracked, managed and updated. When Artificial Intelligence (AI) is applied to content these chunks can be self-assembling.

Content and User Experience (UX)

Improving user experience is a top responsibility for communicators/writers. Accuracy of information and timeliness of delivery are keys to increasing UX. There is some debate on whether content strategy is a part of UX strategy. Some say no because the content does not live within an application. It is this writer’s opinion that content must be considered a part of UX simply because the users use it. Communications and written aids do impact success levels.

Clients or end users need to have the most accurate and up-to-date standard operating procedures (SOPs) related to the job they are trying to perform. For instance, emergency procedures for evacuating nursing homes during a natural disaster. These procedures could be different today than for the last disaster even if that was in the last few weeks. User experience with content comes down to correct content, at the correct time, and the correct place.

Start with a Content Audit

When trying to adopt content automation, the first step is to know your content. Perform a content audit to determine the current state of the materials. This involves how it is created, by which teams, the roles of the communicators/writers, current tools used, method of deliver, and the frequency it needs to be updated. The results of the content audit will guide your next steps. Once the content is evaluated, you can set goals for the next iteration of the content.

Power of Content Automation

When traditional static documents (Word or PDF) are created. This is time consuming, has a higher error rate, and the information is locked in the document and cannot be reused. When content automation is applied, communicators/writers create intelligent content or reusable components of text, charts, images, and video. Once a component is created it can be added to multiple documents; it is reused over and over. When the component is changed each use of it is updated automatically. These components become the single source of truth.

Let’s say your company is hosting a trade show.  You have created online, and print versions of the vendor showcase floor layout, session guide, and networking events.  As session presenters are accepted you add them to a location and time for presentation. John Presenter has an emergency and cannot make it to his session nor will he be displaying in the vendor showcase. He offers to send Jane in his place. If you are single sourcing/chunking information, you can change John’s name to Jane on  in the main location or chunk where this information appears, rather than to change the name on each online or print piece. Once changed, the information will automatically update in the online and print versions.

Figure 1: John Presenter

Figure 2: Jane Presenter

Impact for Communicators/Writers

The goal of content automation for communicators/writers is to allow them to focus on their strengths. Content automation allows these workers to focus less on managing information and reviewing materials. They can spend more time on creating original content.

Neil Perlin has identified 4 characteristics of content in Information 4.0 which includes content automation. These characteristics embody not only the words that are written, but the format, chunking, release, timeliness, accessibility, and responsiveness to context of that information.

  • Dynamic: Content chunks that can be updated in real-time. When information in the system changes, the content or the user should be able to trigger its build or generation, rather than the writer.
  • Ubiquitous: Content available everywhere, independent of device. It must be online searchable and find-able.
  • Offered: Specific content made available when users encounter an issue rather than all information related to all tasks all the time. Content is online, print medium is ruled out.
  • Spontaneous: Content triggered by the context. Meaning the orientation of the device being used or perhaps a specific context for an issue. An example is that information for de-icing a plane would only be available if the outside temperature is near 32 degrees.

Top Skills for an Interviewer

At some point we have all been in an interview as the interviewee. Perhaps you were interviewed for a job or for an article or a newspaper. Some interviews are great, you connect with the interviewer and feel as though you have gotten our point across. Other interviews fall short. You may feel as though you and the interviewer are speaking different language and you may leave the interview wondering what you could have done better. I have been interviewed more times than I have conducted an interview. In an effort to push through my comfort zone, I would like to become an interviewer. Watching those with this skill set conduct an interview is much like watching a great painter paint.

Lets break down the interview structure; the one-one-one conversation. The whole crux of an interview is to gain information about the respondent and their point of view in a manner that they feel comfortable enough to surrender their true thoughts. This holds true while interviewing a candidate for a hiring position, conducting a journalistic interview of your favorite writer, and when moderating a focus group for market research. The interviewee has information that you need for yourself or that needs disseminated to a larger audience. Your task as the interviewer is to get the information out, the truthful, usable information.

The Interviewers To-do List:

  1. Punctuality: Once the interview appointment is scheduled the interviewer should be ready to start at the agreed upon time. Do not be fashionably late.
  2. Prepare the Interviewee: Let the person or persons know what to expect. This could be the order of operations if there is a group being interviewed vs. a single person or simply how long the interview will take. Knowing what will happen will make the person being interviewed more comfortable.
  3. Environment: Select a location that will limit distractions. If the interview is over the phone or Internet, be sure to select a quiet place. The environment can have a negative impact on the interview. Dogs barking or doors slamming can be a detraction.
  4. Prepare Notes: You want to be prepared with questions to ask and notes on the background research you have done on the person and subject matter. These notes are to help you prepare and for reference if you need them but relying on notes to heavily can make you seem unprepared. You want to ask insightful questions about their vision, ideas, and goals. These questions are to be open-ended, but no so open or vague that the interviewer does not know how to answer. For instance, “Tell me about yourself” is very vague. Here’s a great question I was asked at my graduate entrance interview, “Can you tell us why you have selected Chatham University’s Master of Professional Writing program?”. As a person I usually choke when I am asked to speak about myself, it is not my favorite topic. But when asked about a program of study I find it easy to put words together. I can put a purpose to it.
  5. Let go of Your Ego: Even though the interview is a one-on-one conversation, the interview is about the interviewee, not you. As the interviewer, when you speak encourage the other person to talk about their story or experience. The words you use should always be taking the interview further, diving deeper into questions to gain more insight or information.
  6. Be a Good Listener: Practicing active listening will help you know when to dive deeper into a question or take the questioning in a different direction. Listening will also show that you are genuinely interested. There is no need to take notes during the interview, just listen. Asking the interviewee if they mind the interview being recorded will provide a method of going back and allow you to listen instead of taking notes. While they are speaking this is their chance to get the point across. Their answer to a question may help you select which question to ask next.
  7. Not-So-Awkward Pause: No one wants the uncomfortable pause but taking a slight pause rather than interjecting with the next question too quickly can allow time for the responder to add more information. Use the silence to draw out more information. Maybe they will add more info on the question or offer information on a new idea.
  8. Close the Interview: Too short of an interview may show your disinterest as an interviewer and too long of an interviewer may result in diminishing returns in the quality of information gained. Once you have finished with your questions, be sure to ask the interviewee if there is anything they would like to add; you may be surprised that they will offer information you did not think to ask about. Finally, be sure to thank your interviewee and be sure to help them exit the interview as you

Conducting an interview involves critical reasoning skills and imaginative thinking skills. Be aware of the details without losing sight of the big picture. Much like any other form of communication or writing, the more you are an interviewer, the better you will be.

Extracting Images from Word Documents

It can be time consuming to manually resize and save images that appear in Word® as an image file. This involves clicking on each image then saving to a specific location. For a document with fifty images, you would have to repeat this fifty times. Sometimes it is also necessary to have the actual image rather than to copy the image from one Word file to another; perhaps a call-out needs added to the image or the image is bound by a style in Word. There are a few ways to extract images from Word documents to a Windows Explorer folder; Converting the document to a .ZIP file, saving the document as a web page, or importing the document to a Help Authoring Tool such as Flare. Once extracted, the files can be opened in a graphics application such as Photoshop or Capture.

If you have another way to extract images from Word documents, please comment and share your knowledge.

Converting Document to .ZIP File:

Note: If an image is inserted in Word and is then cropped, when the .Zip trick is performed the extracted image file will contain the uncropped image at 100% of its original size.

Note: If an image is inserted in Word and is then resized, when the .Zip trick is performed the extracted image file will be at 100% of its original size.

For this to work file extensions cannot be hidden in Windows Explorer. To make file extensions show:

  1. Click Start menu, then Control Panel.
  2. Click Appearances and Personalization.
  3. Click File Explorer Options.
  4. Click View tab.
  5. Uncheck the Hide extensions for known file types.

      Changing the Word file to Zip.

  1. Create a copy of the file because the Word file cannot be retrieved from the .ZIP.
  2. Caution: Once this process is complete, the Word file will no longer appear in Windows Explorer. If you have not made a copy of the Word file and converted the copy to a zip, the original file cannot be retrieved.
  3. Open the doc in Word and Save As .docx. Note: This Zip Trick will not work if the file extension is .doc.
  4. In Windows explorer, change the file extension to .zip.
  5. A prompt will appear to verify you want to change the file name extension. Click Yes.
  6. Double-click on the .zip file to open it.
  7. Navigate to the Word/Media folder. Each image from the document will appear as a .PNG file. Image#.PNG – they will be ordered starting at 1 in the order they appear in the document.

Saving Document as a Web Page

  1. Open the document in Word.
  2. Click File, then Save As.
  3. In the Save As Type list, select Web Page (*.htm,*html). Do Not select Web Page Filtered, this will result in lower resolution images.
  4. Click Save.
  5. Navigate to the save location and Open the Extracted Images_files folder. Each image from the document will appear as a .PNG file. Image#.PNG – they will be ordered starting at 1 in the order they appear in the document.

Importing Document to Help Authoring Tool

My standard Help authoring tool is Flare. These steps reflect that tool. It is possible to complete the same process with RoboHelp, with slightly different steps. While images can be extracted with this tool, it is the most complicated because it is necessary to have some familiarity with Flare. The Advantage in this method is that images will be named with the section/chapter they appear along with a number, rather than just Image#.png. This can make it easy to keep the images organized when there are many images and to possibly split the image work across multiple writers for edits.

  1. Open Flare and click the Project menu.
  2. Click Import, then MS Word Documents. The import wizard will open.
  3. Follow the wizard screens to create a project, select the Word document, new topic styles, options, stylesheet, paragraph and character mapping, then click Finish. The new topic styles setting determines the name of the files once extracted. For instance, if Heading 1 is selected to break to a new topic, the image names will be the name of the heading followed by a number, the order starting at 1 that the images appear in that heading section.
  4. Click Accept on the Accept Imported Documents popup.
  5. Navigate to the Content/Resources/Images/[Document Name]. The images appear in a folder with the same name as the document. Remember, if a new topic style was chosen in the import wizard the images will have the name of the heading section they appear. Otherwise all images are given the name of the original document followed by a number.

Pity the Reader: How Kurt Vonnegut Made Me a Better Writer

In his 1985 essay “How to Write with Style,” Kurt Vonnegut writes about seven simple steps for better writing. In his essay, he’s talking about creative writing, but his tips can be easily applied to professional writing, like many writing tips.

  1. Find a subject you care about.

This is sometimes hard in professional writing when often we’re supposed to write about an assigned topic for a job or project, but the first step is to find work that you like to do in professional writing and do that. If you get really attached to a cause, consider lending your skills to different foundations to write grants for them. In getting closer to those subjects, you’ll be able to write meaningful grants. Perhaps you’re deeply interested in medicine or the environment; look for a job writing or editing for a medical journal or an environmental group. There are so many ways to apply writing that you should never feel stuck in a certain position or type of writing.

  1. Do not ramble.

This is essential in creative writing. Nobody wants to hear a narrator ramble on and on about a setting or insignificant information. The same goes for professional writing. Keep the information essential, and keep it tight. Be concise in whatever you’re writing—whether it’s a technical project, a grant, or some type of digital media work. Say only what you need to say. No more.

  1. Keep it simple.

It’s essential for a reader to understand what they’re reading in professional writing. For a technical document, it’s important to understand a process or a technical item. If the language is complex and full of jargon, then the usability of that object drops. Think about the reader—who will be using this and what do they need to know? Then, think about the best way to get that information across in the most simplistic way.

  1. Have the guts to cut.

It’s hard to write a long draft and then realize in revision that you only need half or even a tenth of the information. Yes, that’s incredibly difficult to accept, but it’s important to cut the excess information. It’s important to cut information that doesn’t make sense in order to rewrite it so that it does. Remember, keep it simple.

  1. Sound like yourself.

This one doesn’t really apply to technical writing, but for grant writing and digital media writing, it’s okay to have a bit of a voice. Sharing a story in grant writing is essential. Connecting with the reader through your own personality can make the difference between getting a grant and not. For digital media writing, if you’re writing a blog, an interesting voice brings readers back to the site again and again.

  1. Say what you mean to say.

Vonnegut says, “Readers what our pages to look very much like pages they have seen before. Why? This is because they themselves have a tough job to do, and they need all the help they can get from us.” Write accurately. Pick the write words in order to way what you want to most effectively. Make it easier on your reader to understand.

  1. Pity the readers.

This is a phrase I always have in the back of my head while writing. Pity the reader. To me, it sums all the above up quickly and concisely. Vonnegut could have just stuck with this one phrase for the whole list. No matter what you’re writing, think about the reader. How can you make their job easier?

How to Network with LinkedIn

In April 2017, LinkedIn reached 500 million members, which means it’s a powerful professional networking website. Still, a lot of people on LinkedIn aren’t using it to it’s fullest potential. Are you?

  1. Make sure your profile is complete. Yes, it takes some time to completely set up your profile, but it’s important to put in the time and effort in order to show what you have to offer a potential employer. This also means including many different experiences and not just your education and experience. There are multiple categories you can add to on LinkedIn like volunteering, organizations, awards and honors, etc. There is even a space you can include information about current projects. Be sure to include all this information.
  2. Connect with people you already know. You don’t have to add a bunch of people you don’t know on LinkedIn or start adding potential connections right away. Start with people you know–friends, family, current and former coworkers, former classmates from college or even high school. There is a large list of people out there to begin with, and you’ll probably find that you know more people you thought. If you find someone you know from meeting that one time five years ago, connect with that person. Just customize the message you send to them and remind them who you are and where you’ve met. They might remember you, too.
  3. Connect with people you don’t know. When adding people, check out their profile and then craft a short personal message. That extra personal touch will catch people’s eyes.
  4. Join groups. There are a number of LinkedIn pages for businesses or organizations. Begin joining the networks of the ones you know. Start with your college alumni group and go from there. Think about past experiences, groups you’d already voluteered for, and organizations you’d like to get to know more about. Once you’ve joined groups, be active in them. Post comments on their organization’s posts and other threads.
  5. Stay active and update.  Like any social media account, it’s important to stay active. That means posting links to new posts on your blog, to new publications, or to interesting articles you read. No matter what be sure what you’re posting is going to benefit your image in some way. Don’t post links that will be detrimental to your professional image.
  6. Support your friends, and they’ll support you. In other words, make your friends look good, and maybe they’ll help you out too. Endorse your connections’ skills and comment on their posts. If you’re engaging with them, they’re more likely to engage with you. Those small engagements drive their friends to your page which means your profile reaches more people. Beyond that, write meaningful recommendations for your friends. They more a lot more than endorsements to potential viewers/employers.
  7. Don’t spam people. This one is obvious. Don’t over post on Linkedin or overly message potential connections. Use the site professionally and appropriately.
  8. Put time into it. Networking takes a lot of time in person, which means it should still take a lot of time online. It’s important to put some time and effort into building your own professional connections.

10,000 Hours, or One Golden Hour?

10,000 Hours

Outlier: A person, situation, or thing that is different from others (Gladwell, M). In his book Outliers, Malcolm Gladwell tells us that with the perfect combination of time and opportunity people can be successful. The magic number is 10,000 hours. If someone can put in 10,000 hours worth of practice at a given task, then he can become a master. Bill Gates and the Beatles are both outliers; they put in 10,000 hours, and they are considered masters in their field. Better than the rest and known for their success. In a time of crisis PR professionals don’t have 10,000 hours to work with, they have mere minutes.

The Golden Hour

PR Professionals have a mere sixty minutes to handle a crisis. This one hour can make or break a company if handled incorrectly. In this time PR should notify news media, social media, internal publics, external publics, and lawyers. With technology at our fingertips, we demand information immediately following a crisis.

Court of Law vs. Court of Public Opinion

A PR professional must make an important decision when crisis arises, will the organization be scrutinized under the court of law or under the court of public opinion? We all know that under the court of law we are ‘innocent until proven guilty;’ however, in the court of public opinion, we are ‘guilty until proven innocent.’

PR Outliers

Johnson and Johnson

Most of you are probably familiar with the Johnson and Johnson crisis of 1982. Someone (still unknown) laced tylenol with cyanide and killed seven people in the Chicago area. Johnson and Johnson is still studied in books now because of the way they masterfully handled the situation.

Jetblue

In 2007, Jetblue left passengers stranded on a runway due to snow. Even though the crisis was due to weather, Jetblue took full responsibility for the incident and promised to take future steps to prevent future problems.

The NBA

After the owner of the Clippers, Donald Sterling, was recorded making racist comments the commissioner of the NBA, Adam Silver, took quick action against him.

After the incident the NBA went on to create a “We Are One” ad.

Future Recommendations

  • Assess your risks before they happen.
  • Create a crisis plan (framework, teams and responsibilities, key messaging, procedures, internal and external contact lists, checklists).
  • Designate a spokesperson.
  • Create a sense of “we-ness” among internal publics (employees, management, interns, retirees, stakeholders).
  • Get information out fast, but always be accurate.
  • Never reveal assumptions to the media.
  • A crisis is interesting. Make it uninteresting by continuously providing information to the public.
  • Know your key message, and keep reiterating it to your audience.
  • Never turn a problem into a crisis. Fix the problem, but don’t make it bigger than it needs to be.

Writing for Global Audiences

With the rise of the Internet, the world is smaller than ever before. Whether you’re designing websites for a global marketplace or managing translation of user manuals, you need to make sure your content can reach a global audience.

Don’t worry; you won’t have to dust off your high school French. Translation is part of a broader process called localization. Localization adapts a document for a different target market. This goes beyond translation to include changing number and date/time formats, currencies, symbols, graphics and more.

Although localization is a task best left to specialists, writers can make this process easier by keeping global audiences in mind when they’re writing. This is called internationalization – i18n for short.

Tips for Internationalizing Text

Following some standard guidance can help make your document easier to localize.

  • Avoid Idioms and Metaphors – Because idioms are not taken literally, it can be difficult to translate them into other languages. Sports metaphors and cultural references are also problematic. “We’re batting a thousand” will be readily understood in America. In Russia? Not so much.

 

  • Avoid Synonyms – Synonyms can confuse readers whose vocabularies are limited. They can also cause translators to wonder if you’re referring to the same thing in both cases.
  • Beware of Embarrassing Words – You can’t know all of the words that might have embarrassing meanings in other languages, but avoid those you do know.
  • Write Out Dates – 01/05/15: Is that January 5th or May 1st? It depends on where you are. You can avoid ambiguity by always writing out month names.
  • Avoid Holiday-Specific References – References to holidays are culture- specific, and often include religious overtones. Saying that someone was “as excited as a child on Christmas morning” will mean little in a culture where they know as much about Christmas as you do about Diwali.
  • Avoid Discriminatory Language – Use multicultural names and examples, and avoid stereotypes.
  • Be Clear and Concise – If something is hard to understand in English, it’s going to be harder to translate. Complex syntax can confuse non-native speakers.
  • Leave Space – Translated text will take up more or less space than its English counterpart. Web pages and software applications are particularly vulnerable to layout issues when the text is suddenly too big to fit in the size allotted.Tips for Internationalizing Images

    When your document contains images, internationalization takes on a whole new dimension. Following these tips can save you lots of headaches when you need to localize your images.

  • Avoid Words – An image that contains text can be a nightmare to localize. You can keep text and images separate using captions or HTML overlays. Even better: use images that need no description.
  • Avoid Offensive Symbols – Even common symbols can be offensive in some cultures. Facebook famously changed its “Like” button from a thumb to a stylized “f” because the thumbs-up sign has different meanings in different parts of the world.

  • Use Layers – Most image software allows you to separate text from the underlying image using layers. Provide the original files to your localization team so they can easily change the text.
  • Leave Space – Words often expand in length when translated, which can mess up your carefully composed diagram. Make sure your image has enough room to accommodate longer translations.
  • Save the Data – If your document contains charts or graphs, be sure to save the original data or spreadsheet. That way you can simply re-generate the chart with the translated text instead of having to perform costly and complex image editing.Bottom LineNow, more than ever, professional writers need to be aware of their global audiences. By taking the time to consider internationalization up front, writers can save their organizations (and themselves!) a great deal of time, money and effort in the localization process. You can be the one to help your company go global.Further ReadingThe Top 10 Ways to Cut Website Translation Costs

    Think Globally, Write Locally

    Guidelines on the Use of Non-Discriminatory Language

    Text Size in TranslationW3C Internationalization

    Common Idioms and Metaphors

How Good Writing Makes You a Better Employee

Have you ever been scrolling through a website only to see a word misspelled? Have you ever read an ad on Facebook that uses the wrong there/their/they’re? Have you ever been sent a memo that was completely unorganized and just poorly written? Have you ever received an email from a coworker with a comma splice or without any punctuation?

Think back and remember how you felt when you caught those errors or got lost in a professional document because of poor writing. Were you accepting of it? Did your eyes just float over the error? Or did you become hypercritical? Did you search for more errors or think about how you could write it better?

Good grammar and writing  is credibility.

It doesn’t matter what you do for a living; you’re more credible if you can write well. From the moment you send an application in to a job, your writing needs to be impeciable because your cover letter and resume are how you’re presenting your skills to that hiring manager and company. If you’re already working, your writing shows your boss a lot about who you are as a worker.

Writing isn’t just for the writers. There are many ways having good writing skills can benefit you in any job.

It demonstrates work ethic.

Maybe you weren’t paying attention in that 10th grade English class when grammar was being taught, or perhaps you just never learned it properly. Either way, at a certain point, that excuse is no longer valid. If you’re ten years out of high school, and you still can’t distinguish the difference between to and too, then it’s probably a lack of interest issue than a lack of trying.

Proper grammar shows a certain level of work ethic in a person. Are you willing to look up and teach yourself the difference to improve your own communiation skills? Are you willing to work at this skill you’re poor at in order to improve?

It shows attention to detail.

Good writing, especially good grammar, show a person’s attention to detail. Nobody writes every single sentence grammatically correct every single time, so it’s important to have good editing skills. Going back over your writing and checking for those comma errors and misplaced modifiers shows that you are detail-oriented, and details are everything in any business.

It helps you organize your ideas better.

Good writing skills helps your brain to naturally organize information better in your head. When writing a proposal for a job or a memo for the office, you’ll be able to quickly draft the document in your head in a way that would make sense for the reader. This allows your reader to easily process the information you give them.

It helps you communicate more effectively. 

Unless you work by yourself, communication is key in any job, and even if you do work alone, you probably need to communicate with a customer or corporation at some point. Honing your writing skills will allow you to communicate more easily with any customer, coworker, or higher-up both in-writing and in-person. You’ll be able to accurately get your ideas across in writing and present those ideas well in clean prose. It will make you more credible.