Celebrities such as Zendaya, Jennifer Lawrence, and Keira Knightly have all protested harsh photoshopping within their own ads. In spite of this trend of calling out big time magazines being fairly new, many people back the movement. These celebrities want to promote their real body, their real skin, and their real thighs. By being role models and loving their authentic features, they help younger people looking up to them love themselves as well. American Eagle’s underwear brand, Aerie, kicked off their #AerieREAL campaign a few years ago. This campaign consists of models who have piercings, tattoos, stretch marks, and cellulite. By showcasing models who have the same body image as the people who wear their product, makes the overall audience feel better about themselves.